Building timeless brands.

Who IS TONIC CREATIVE

Hi, I’m Ben — a Graphic Designer based in Australia. My projects range from small freelance projects, to large brand identity packages, and everything in between.

 
 

Tonic Creative was born from my profound connection with the ocean and admiration for its vastness and tranquillity. The blue colour palette derived from the ocean, holds a special place in my heart, along with its cleansing properties of the salt water, which could be considered a tonic for the human body and mind. I always find myself drawn to the ocean and its revitalising capabilities.

 

MY Work

Through the simplicity of less is more, I’m devoted to helping my clients build a better, more beautiful world.

  • Vendor Real Estate

    Identity Design

  • Thrive People & Culture

    Identity Design

  • RevFit

    Identity Design + Photography

  • Academy Business Services

    Identity Design

  • Indigo Magazine

    Identity Design + Layout Design

  • Fairfax Youth Festival

    Identity + Marketing Campaign

  • National Maritime Museum

    Identity Design

  • Charles Preston

    Identity, Marketing + Packaging

 

MY SERVICES

Everything I do follows the ‘Tonic’ creative process, eliminating any guesswork, and allowing me to most effectively craft the designs I’m known for. Projects vary by need & scope, but I handle the challenges with you every step of the way — here’s how I can help.

 
 

  • Creating visual and conceptual representation of a company's unique personality, values, and essence, crucial for leaving a lasting impression on customers. (Including logo design).

  • Crafting visually captivating layouts and typography within publications to enhance content readability and engagement.

  • Encompassing the creative orchestration of images, typography, and layout to seamlessly blend content, aesthetics, and storytelling, resulting in an engaging and visually captivating reading experience.

  • Strategic guidance and vision-setting that shapes the artistic and conceptual direction of a project, ensuring a cohesive and compelling outcome that resonates with the intended audience.

  • Involving the artful combination of graphics, materials, and structural elements to create an appealing and functional outer shell for products, making them stand out on store shelves and connect with consumers.

  • Structuring and visually organising web content, navigation, and user interfaces to create an intuitive, aesthetically pleasing, and user-friendly online experience that effectively communicates a brand's message.

  • Carefully crafting visuals and layout to evoke a specific sentiment, ensuring that recipients feel excited about a special event or occasion.

  • Capturing moments, scenes, and emotions, transforming them into powerful visual narratives that provoke thought, emotion, and appreciation.

Contact

 

Think I might be a good fit for your upcoming project? Reach out — I’d love to talk details and see how I can help.

If you're interested in discussing potential collaborations, project details, or have any questions in mind, don't hesitate to reach out. Click the link below to get in touch and explore how I can contribute to the success of your next project.